Wednesday December 7, 2016
9:00 AM – 3:00 PM Registration
10:30 AM – 10:45 AM Welcome
10:45 AM – 12:00 PM Keynote: Mike Kondratick Capstrat – Healthcare Marketing is Dead
12:00 PM – 1:15 PM Luncheon Speaker: Kena Lewis, Orlando Health --- When Crisis Hits your Community...How Orlando Health’s Media Relations Team Handled the Pulse Nightclub Crisis
1:15 PM – 2:15 PM Concurrent Sessions:
- Marion Crawford – Crawford Strategy – One size does not fit all – Customize your Communication Strategy
- Dan Dunlop – Jennings Healthcare Marketing - Narcissism vs. Community Building in Healthcare Marketing
2:15 PM – 2:45 PM Break with Sponsors
2:45 PM – 3:15 PM Concurrent Sessions:
- Nadine Baarstad – Predictive Marketing - -Mapping the Future
- Steve Bon & David Frederickson, Bon’s Eye – Humanizing your Medical Brand
3:45 PM – 5:30 PM Free Time
5:30 PM – 7:00 PM Networking Event: Fun, Food and Fabulous at Blue Key, Inc. 341 East Bay Street Charleston
7:00 PM Dinner on your Own
9:00 PM – Midnight Hospitality Suite
Thursday December 8, 2016
8:00 AM – 5:00 PM Registration
8:30 AM – 9:30 AM Breakfast Update
9:30 AM – 10:00 AM Break with Sponsors
10:00 AM – 10:45 AM Ignite Sessions
10:45 AM – 11:00 AM Break
11:00 AM – 12:15 PM Keynote: Sean Tracey – Market Like Google, Pepsi and even, Coors!
12:15 PM – 1:30 PM Lunch – CHPRMS Business Meeting for All Attendees
1:30 PM – 2:30 PM Concurrent Sessions:
- Karen Potter – Greenville Health System - Video Killed the Radio Star….and the Employee Newsletter
- Kirsten Lecky, Writer Girl - Bridging the Connection between Head and Heart
1:30 PM – 3:30 PM Sean Tracey – Creative Workshop
2:30 PM – 3:00 PM Break with Sponsors
3:00 PM – 4:00 PM Concurrent Sessions:
- Alan Jackson, The Jackson Group, a Bivarus company – What Today’s Healthcare Consumer Wants
- Spence Hackney, Proclaim Interactive – Establishing a Clear Brand Story
4:00 PM – 6:00 PM Free Time
6:00 PM – 7:00 PM Cocktail Reception
7:00 PM – 9:00 PM Wallie Awards
9:00PM – Midnight Hospitality Suite
Friday December 9, 2016
8:00 AM – 11:00 AM Registration
8:30 AM – 9:15 AM Breakfast – Legislative Update
9:15 AM – 9:30 AM Break
9:30 AM – 10:15 AM Ignite Sessions
10:15 AM – 11:30 AM Price Transparency Panel with Ed Bennett, Mark Samber and Cynthia Newton
11:30 AM – 11:45 AM Closing Remarks and Door Prizes