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2016 Fall Conference Agenda

Wednesday December 7, 2016

9:00 AM – 3:00 PM                  Registration
10:30 AM – 10:45 AM              Welcome
10:45 AM – 12:00 PM              Keynote: Mike Kondratick Capstrat – Healthcare Marketing is Dead

12:00 PM – 1:15 PM                  Luncheon Speaker: Kena Lewis, Orlando Health --- When Crisis Hits your Community...How Orlando Health’s Media Relations Team Handled the Pulse Nightclub Crisis

1:15 PM – 2:15 PM                      Concurrent Sessions:

  1. Marion Crawford – Crawford Strategy – One size does not fit all – Customize your Communication Strategy
  2. Dan Dunlop – Jennings Healthcare Marketing - Narcissism vs. Community Building in Healthcare Marketing

2:15 PM – 2:45 PM                     Break with Sponsors

2:45 PM – 3:15 PM                     Concurrent Sessions:

  1. Nadine Baarstad – Predictive Marketing - -Mapping the Future
  2.  Steve Bon & David Frederickson, Bon’s Eye – Humanizing your Medical Brand

3:45 PM – 5:30 PM                    Free Time

5:30 PM – 7:00 PM                    Networking Event: Fun, Food and Fabulous at Blue Key, Inc. 341 East Bay Street Charleston

7:00 PM                                           Dinner on your Own

9:00 PM – Midnight                  Hospitality Suite

Thursday December 8, 2016

8:00 AM – 5:00 PM                    Registration

8:30 AM – 9:30 AM                    Breakfast Update

9:30 AM – 10:00 AM                  Break with Sponsors

10:00 AM – 10:45 AM                Ignite Sessions

10:45 AM – 11:00 AM                 Break

11:00 AM – 12:15 PM                  Keynote: Sean Tracey – Market Like Google, Pepsi and even, Coors!

12:15 PM – 1:30 PM                     Lunch – CHPRMS Business Meeting for All Attendees

1:30 PM – 2:30 PM                     Concurrent Sessions:

  1. Karen Potter – Greenville Health System - Video Killed the Radio Star….and the Employee Newsletter
  2. Kirsten Lecky, Writer Girl - Bridging the Connection between Head and Heart

1:30 PM – 3:30 PM                       Sean Tracey – Creative Workshop

2:30 PM – 3:00 PM                      Break with Sponsors

3:00 PM – 4:00 PM                     Concurrent Sessions:

  1. Alan Jackson, The Jackson Group, a Bivarus company – What Today’s Healthcare Consumer Wants
  2. Spence Hackney, Proclaim Interactive – Establishing a Clear Brand Story

4:00 PM – 6:00 PM                     Free Time

6:00 PM – 7:00 PM                     Cocktail Reception

7:00 PM – 9:00 PM                     Wallie Awards

9:00PM – Midnight                    Hospitality Suite

Friday December 9, 2016

8:00 AM – 11:00 AM                    Registration

8:30 AM – 9:15 AM                       Breakfast – Legislative Update

9:15 AM – 9:30 AM                      Break

9:30 AM – 10:15 AM                    Ignite Sessions

10:15 AM – 11:30 AM                    Price Transparency Panel with Ed Bennett, Mark Samber and Cynthia Newton

11:30 AM – 11:45 AM                    Closing Remarks and Door Prizes

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