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2019 Fall Conference Agenda

2019 Fall Conference Agenda

Wednesday, November 20

8:00 – 9:00 – Welcome Breakfast/Registration Open
9:00-10:00 Concurrent Sessions
9:00 – 10:30 Workshop

Healthcare Marketing Plans that Work(David Marlowe, Strategic Healthcare Marketing)

10:30-11:45 Opening Keynote

Content Marketing: Integrating Storytelling Into Partnerships - (Mark Shelley, Lexington Medical Center)

11:45-1:00 –  Lunch
1:00-2:00 – Concurrent Sessions
1:00 - 3:00 - Workshop

Step Up: Taking the Lead in Population Health (Susan Dubuque, ndp agency)

2:00-3:00 – Concurrent Sessions
3:00-3:30 –  Break
3:30-4:30 – Concurrent Sessions
4:30 – Free Time
5:30 – Sponsor and Membership Appreciation Social Event
9:00 - Hospitality Suite    

Thursday, November 21

8:30-9:15 – IGNITE sessions and breakfast
  • Lights, Camera, Live!
  • Importance of Research in Establishing Your Brand
  • Structuring Your Team: Technology and Marketing Intersect Ignite
9:15-10:30 – Keynote

Crisis Communications: Managing the Aftermath of a Campus Shooting - (UNC Charlotte communications  team)

10:30-11:00 – Break

11:00 - noon – Concurrent Sessions
12:15-1:30 – Lunch/Chapter Meeting/Roundtables
1:30-2:30 –  Concurrent Sessions

1:30 - 3:15 – Creative Workshop

Brainspiration(Brian Murrell, ADCO)

2:45-3:15 – Break

3:15 - 5:15 – Workshop

Diagnosing Digital: Media Bootcamp - (Haley Johnson and Tim Hanners, The Johnson Group) 

3:15-4:15
Concurrent Sessions


4:15 –
Free Time
5:30-6:30 – Cocktail Hour
6:30 – Wallies
9:00 - Hospitality Suite    

Friday, November 22

8:30-9:15Breakfast Legislative Update
9:30-10:15 – IGNITE sessions
10:15-11:30 – Closing Keynote

Blurred Lines – Marketing and Ethics in the Brave New World (Daniel Fell, Corner Street)

11:30-12:00 – Closing Remarks and Door Prizes