2019 Fall Conference Agenda
Wednesday, November 20
8:00 – 9:00 – Welcome Breakfast/Registration Open
9:00-10:00 Concurrent Sessions
- Service Lines, Marketing Leaders and Physician Outreach – a Recipe for Internal Collaboration (Mitzi Kent, Barlow McCarthy)
- With all the Millennial Hype, Don’t Forget about the Baby Boomers – Learn about Segmentation Marketing from Out-of-Industry (Gene Peterson, Frederick Swanston)
9:00 – 10:30 Workshop
Healthcare Marketing Plans that Work – (David Marlowe, Strategic Healthcare Marketing)
10:30-11:45 – Opening Keynote
Content Marketing: Integrating Storytelling Into Partnerships - (Mark Shelley, Lexington Medical Center)
11:45-1:00 – Lunch
1:00-2:00 – Concurrent Sessions
- Creating a Culture of Safety in Healthcare - (Dan Dunlop, Jennings Co.)
- Insights and Ideas to Level Up Your Marketing Content - (Eric Silberman, True North Custom)
1:00 - 3:00 - Workshop
Step Up: Taking the Lead in Population Health – (Susan Dubuque, ndp agency)
2:00-3:00 – Concurrent Sessions
- Beyond the Boost: Paid Social Strategy to Maximize Your ROI - (Sarah Pinnix, Appalachian Regional Healthcare)
- Understanding the Voice of the Digital Customer: A Vital Piece of Your Evolving MarTech Stack - (Kathy Divis, Greystone)
3:00-3:30 – Break
3:30-4:30 – Concurrent Sessions
- Social Media Innovation and Strategy in a Conservative Industry - (Alan Jenkins, Spartanburg Regional Medical Center)
- Stand Up For ENC - (Chad Campbell, Erica Mizzelle, Jason Lowry, Vidant Health)
- Sex and Sensibility : Getting the Media to Talk about that Thing No One Wants to Talk about - (Rachel Sutherland, Rachel Sutherland Communications)
4:30 – Free Time
5:30 – Sponsor and Membership Appreciation Social Event
9:00 - Hospitality Suite
Thursday, November 21
8:30-9:15 – IGNITE sessions and breakfast
- Lights, Camera, Live!
- Importance of Research in Establishing Your Brand
- Structuring Your Team: Technology and Marketing Intersect Ignite
9:15-10:30 – Keynote
Crisis Communications: Managing the Aftermath of a Campus Shooting - (UNC Charlotte communications team)
10:30-11:00 – Break
11:00 - noon – Concurrent Sessions
- Now You Can Create Your Own Podcast (John Campanelli, Metro Health)
- How Market Research Should Drive Successful Strategy - (Sheri Sorrel, Frederick Swanston)
- Hispanics Represent a Must-Win Consumer Segment/Is Your Brand Ready? - (Ramon Nieves-Lugo, UniComm Media Group)
12:15-1:30 – Lunch/Chapter Meeting/Roundtables
1:30-2:30 – Concurrent Sessions
- CRM Case Study Panel - (Kimberly McCollum & Jessica Puder)
- How to Build an In-House Media Relations Program - (Heather Woolwine, MUSC)
1:30 - 3:15 – Creative Workshop
Brainspiration – (Brian Murrell, ADCO)
2:45-3:15 – Break
3:15 - 5:15 – Workshop
Diagnosing Digital: Media Bootcamp - (Haley Johnson and Tim Hanners, The Johnson Group)
3:15-4:15 – Concurrent Sessions
- Courageous Creative: How Your Brand Can Leverage Great Creative to Get Attention, Build Loyalty and Yield Strong Results - (Brian Burton, Franklin Street)
- Online Appointment Scheduling (Panel Discussion)
4:15 – Free Time
5:30-6:30 – Cocktail Hour
6:30 – Wallies
9:00 - Hospitality Suite
Friday, November 22
8:30-9:15 – Breakfast Legislative Update
9:30-10:15 – IGNITE sessions
10:15-11:30 – Closing Keynote
Blurred Lines – Marketing and Ethics in the Brave New World (Daniel Fell, Corner Street)