2019 Fall Conference Agenda
Wednesday, November 20
8–9 a.m. – Welcome Breakfast with Sponsors/Registration Open
9–10 a.m. – Concurrent Sessions
- Service Lines, Marketing Leaders and Physician Outreach – a Recipe for Internal Collaboration(Mitzi Kent, Barlow McCarthy)
- With all the Millennial Hype, Don’t Forget about the Baby Boomers – Learn about Segmentation Marketing from Out-of-Industry (Gene Petersen, Frederick Swanston Advertising)
8:45–10:15 a.m. – Workshop
Healthcare Marketing Plans that Work – (David Marlowe, Strategic Healthcare Marketing)
10–10:30 a.m. – Break with Our Sponsors
10:30–11:45 a.m. – Opening Keynote
Content Marketing: Integrating Storytelling Into Partnerships - (Mark Shelley, Lexington Medical Center)
11:45 a.m.–1 p.m. – Lunch/Roundtables
1–2 p.m. – Concurrent Sessions
- Creating a Culture of Safety in Healthcare - (Dan Dunlop, Jennings Co. and Lorraine McGrath, Signature Healthcare)
- Insights and Ideas to Level Up Your Marketing Content - (Eric Silberman and Jane Crosby, True North Custom)
1–3 p.m. – Workshop
Step Up: Taking the Lead in Population Health – (Susan Dubuque, ndp agency)
2–3 p.m. – Concurrent Sessions
- Beyond the Boost: Paid Social Strategy to Maximize Your ROI- (Sarah Pinnix, Appalachian Regional Healthcare)
- Understanding the Voice of the Digital Customer: A Vital Piece of Your Evolving MarTech Stack- (Kathy Divis, Greystone)
3–3:30 p.m. – Break with Our Sponsors
3:30–4:30 p.m. – Concurrent Sessions
- Social Media Innovation and Strategy in a Conservative Industry - (Alan Jenkins, Spartanburg Regional Healthcare System)
- Stand Up For ENC: Igniting a Movement to Protect Healthcare - (Chad Campbell, Erica Mizelle, Jason Lowry, Vidant Health)
- Sex and Sensibility: Getting the Media to Talk about that Thing No One Wants to Talk about - (Rachel Sutherland, Rachel Sutherland Communications)
4:30 p.m. – Free Time
5:30–7 p.m. – Sponsor and Membership Appreciation Social Event (Capital Club of Asheville)
Thursday, November 21
8:30–9:15 a.m. – IGNITE Sessions and Breakfast
- Lights, Camera, Live! (Sarah Moore, Prisma Health)
- Importance of Research in Establishing Your Brand (Bill Swanston, Frederick Swanston Advertising)
- Structuring Your Team: Technology and Marketing Intersect Ignite(Dianna Kolb, Mission Health)
9:15–10:30 a.m. – Keynote
Crisis Communications: Managing the Aftermath of a Campus Shooting - (Christy Jackson, Buffie Stephens, Michelle McDermott, Chris Gonyars, UNC Charlotte)
10:30–11 a.m. – Break with Our Sponsors
11 a.m. – noon – Concurrent Sessions
- Now You Can Create Your Own Podcast (John Campanelli, Metro Health)
- How Market Research Should Drive Successful Strategy - (Sheri Sorrell, Frederick Swanston Advertising)
- Hispanics Represent a Must-Win Consumer Segment/Is Your Brand Ready? - (Ramon Nieves-Lugo, UniComm Media Group)
12:15–1:30 p.m. – Lunch/Chapter Meeting
1:30–2:30 p.m. – Concurrent Sessions
- CRM Case Study Panel- (Kimberly McCollum, MUSC & Jessica Puder, Roper St. Francis)
- How to Build an In-House Media Relations Program - (Heather Woolwine, MUSC)
1:30–3:00 p.m. – Creative Workshop
Brainspiration – (Brian Murrell, ADCO)
2:45–3:15 p.m. – Break with Our Sponsors
3:15–5:00 p.m. – Workshop
Diagnosing Digital: Media Bootcamp (Haley Johnson and Tim Hanners, The Johnson Group)
3:15–4:15 p.m. – Concurrent Sessions
- Courageous Creative: How Your Brand Can Leverage Great Creative to Get Attention, Build Loyalty and Yield Strong Results - (Tim Roberts, Franklin Street)
- Online Appointment Scheduling (Panel Discussion; Nichole Stevens, Roper St. Francis; Amanda Fowler & Tiffany Lindemann, OrthoCarolina)
4:15 p.m. – Free Time
5:30–6:30 p.m. – Cocktail Hour
6:30 p.m. – Wallie Award dinner (cocktail attire)
Friday, November 22
8:30–9:15 a.m. – Breakfast Legislative Update
9:30–10:15 a.m. – IGNITE Sessions
- Brand Value: Understand One of Your Biggest Financial Assets - (Tim Roberts, Franklin Street)
- Data Sharing Best Practices -- Adding External Data Without Releasing PII Outside Your Institution (David Stirling, Market Vue Partners)
- Decline in Drugs, Surgery, Doctors and Hospitals. Rise in Prevention of Illness, Disease and Injuries (Emerson Smith, Metromark Research)
- Are You Ready? Preparing for the Latest Digital Trends and Innovation (Rachelle Montano, Purple Wave Group)
10:15–11:30 a.m. – Closing Keynote
Blurred Lines – Marketing and Ethics in the Brave New World (Daniel Fell, Optum)
11:30–noon – Closing Remarks and Door Prizes