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2019 Fall Conference Agenda

2019 Fall Conference Agenda

Wednesday, November 20

8–9 a.m. – Welcome Breakfast with Sponsors/Registration Open
9–10 a.m. – Concurrent Sessions

8:45–10:15 a.m. – Workshop
Healthcare Marketing Plans that Work (David Marlowe, Strategic Healthcare Marketing)

10–10:30 a.m. – Break with Our Sponsors

10:30–11:45 a.m. – Opening Keynote
Content Marketing: Integrating Storytelling Into Partnerships - (Mark Shelley, Lexington Medical Center)

11:45 a.m.–1 p.m. –  Lunch/Roundtables

1–2 p.m. – Concurrent Sessions

1–3 p.m. – Workshop
Step Up: Taking the Lead in Population Health(Susan Dubuque, ndp agency)

2–3 p.m. – Concurrent Sessions

3–3:30 p.m. – Break with Our Sponsors

3:30–4:30 p.m. – Concurrent Sessions

4:30 p.m. – Free Time

5:30–7 p.m. – Sponsor and Membership Appreciation Social Event (Capital Club of Asheville)


Thursday, November 21

8:30–9:15 a.m. – IGNITE Sessions and Breakfast

  • Lights, Camera, Live! (Sarah Moore, Prisma Health)
  • Importance of Research in Establishing Your Brand (Bill Swanston, Frederick Swanston Advertising)
  • Structuring Your Team: Technology and Marketing Intersect Ignite(Dianna Kolb, Mission Health)

9:15–10:30 a.m. – Keynote
Crisis Communications: Managing the Aftermath of a Campus Shooting - (Christy Jackson, Buffie Stephens, Michelle McDermott, Chris Gonyars, UNC Charlotte)

10:30–11 a.m. – Break with Our Sponsors

11 a.m. – noon – Concurrent Sessions

12:15–1:30 p.m. – Lunch/Chapter Meeting

1:30–2:30 p.m. – Concurrent Sessions

1:30–3:00 p.m. – Creative Workshop
Brainspiration(Brian Murrell, ADCO)

2:45–3:15 p.m. – Break with Our Sponsors

3:15–5:00 p.m. – Workshop
Diagnosing Digital: Media Bootcamp (Haley Johnson and Tim Hanners, The Johnson Group)

3:15–4:15 p.m. – Concurrent Sessions

4:15 p.m. – Free Time

5:30–6:30 p.m. – Cocktail Hour

6:30 p.m. – Wallie Award dinner (cocktail attire)

Friday, November 22

8:30–9:15 a.m. – Breakfast Legislative Update

9:30–10:15 a.m. – IGNITE Sessions

  • Brand Value: Understand One of Your Biggest Financial Assets - (Tim Roberts, Franklin Street)
  • Data Sharing Best Practices -- Adding External Data Without Releasing PII Outside Your Institution (David Stirling, Market Vue Partners)
  • Decline in Drugs, Surgery, Doctors and Hospitals. Rise in Prevention of Illness, Disease and Injuries (Emerson Smith, Metromark Research)
  • Are You Ready? Preparing for the Latest Digital Trends and Innovation (Rachelle Montano, Purple Wave Group)

10:15–11:30 a.m. – Closing Keynote
Blurred Lines – Marketing and Ethics in the Brave New World (Daniel Fell, Optum)

11:30–noon – Closing Remarks and Door Prizes

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