Healthcare Marketing Plans that Work – (David Marlowe, Strategic Healthcare Marketing)
The core of any viable marketing function is the organizational Marketing Plan. This Plan ideally connects the factors driving marketing opportunities and challenges to marketing strategies and tactics to the effective use of limited marketing resources (staff and budget) to the tracking of marketing impact (metrics). This workshop is based on the book written by David Marlowe and published in 2018 by the Society for Healthcare Strategy and Market Development of the American Hospital Association.
Step Up: Taking the Lead in Population Health – (Susan Dubuque, ndp agency)
Healthcare organizations across the country are struggling with concept of population health. They are unsure how to define population health, how to activate it, who should manage the process and how to fund initiatives. But by looking at population health through a marketing lens, it is easy to see that marketing and business objectives can be perfectly aligned with health improvement goals. In this workshop, Susan shares how to define and understand population health and how to deploy basic behavior change strategies to support marketing goals.
Brainspiration – (Brian Murrell, ADCO)
All of us are creative. Some of us just forgot how to be. In this workshop you’ll learn how to have creative courage by reconnecting with your inner creativity. Through game playing and exercises you’ll gain the tools to facilitate powerful brainstorming sessions.
Diagnosing Digital: Media Bootcamp - (Haley Johnson and Tim Hanners, The Johnson Group)
Join us for an exploratory digital journey into the patient path to making important healthcare decisions through compelling and practical solutions. The goal will be to better understand digital consumer behavior while uncovering proactive, unique and creative direction and opportunity for engagement within the patient journey. Key areas explored are as follows (but not limited to): Social Content, Digital Strategy, Social Targeting, Audience and Demographic Evaluation, Social Channels, SEM, SEO, Reputation Management and more...