2021 Annual Conference - Carolinas Healthcare Public Relations & Marketing Society

Join the Carolinas Healthcare Public Relations and Marketing Society for Back in Session 2021, our in-person conference! Hear from industry-leading keynote speakers and thought leaders in strategy and planning, internal communications, physician relations, and more, and network with your peers during our daily breakout roundtable discussions.

Let’s reconnect for Back in Session 2021!

Registration Now Open

BACK IN SESSION

CHPRMS ANNUAL CONFERENCE

Nov 17 - 19, 2021

Omni Grove Park Inn, Asheville, NC.

Carolinas Healthcare Public Relations & Marketing Society welcomes our members to Asheville!

For more than 45 years, CHPRMS has offered our members opportunities to sharpen communication skills, discover the latest strategic planning and technology, and network among peer organizations to learn the best marketing and communications practices. We also engage in friendly competition through our Wallie and Golden Tusk awards which recognize and celebrate the best of the best in campaigns and collateral pieces from across our two states.

This year, CHPRMS offers a dynamic in-person conference experience, and we can't wait to see you there! We've gathered industry leaders to cover all of the bases: strategy and planning, internal communications, physician relations, public relations, and creative! Our goal is to provide you with applicable takeaways, new ideas, and meaningful insight that you can directly apply to your role and organization. We invite you to engage with your peers through interactive sessions, discussion, networking opportunities, and a celebration of your award-winning work.

Who Attends This Event?

Attendees include health care strategists working in:

Marketing and digital engagement
Communications and public relations
Foundation
Physician relations and business development

Network with your peers representing a broad spectrum of hospitals, health systems (including academic medical centers, rural hospitals, specialty clinics, physician groups, consulting and vendor firms, ambulatory care centers, and other service providers).

Accomodations

The Omni Grove Park Inn, 290 Macon Ave, Asheville, NC 28804

Please be sure to book your hotel room with The Omni Grove Park Inn prior to October 18 to get the CHPRMS group rate. The phone number for the Grove Park Inn is: (828) 252-2711. The group rate for a standard room is $189 per night plus tax.

AGENDA

Wednesday, November 17

8:00 to 9:00 a.m.
Registration (Breakfast on your own)

9:00 to 10:00 a.m.
General Session
How to Be the Queen Bey in a World of Chumbawambas: Finding Your Internal Voice
Diette Casey and Andy Lyons with Roper St. Francis

10:00 to 10:30 a.m.
Break with Sponsors

10:30 to 11:30 a.m.
Concurrent Sessions

ROI in Healthcare: Tracking for Lead to Patient to Revenue
Meghan Foreman Dimas, Infinity Marketing
Mapping a Multi-Year Digital Strategy
Kimberly Gibson, Reason One

11:30 a.m. to 12:30 p.m.
Lunch and Roundtable Discussions

12:45 to 1:45 p.m.
Concurrent Sessions

Videos and Podcasting: It’s About Storytelling, Not the Platforms
Dan Dunlop, Jennings, and Jared Johnson, Shift.Health Content Network
Women’s Health Strategic Planning
Vicki Lucas, Women’s Health Business Consultants

1:45 to 2:15 p.m.
Break with Sponsors

2:15 to 3:15 p.m.
General Session
How Green Was My Delusion: Learning User Experience the Hard Way
Dean Shuster, truematter

2:15 to 4:45 p.m.
Workshop
Eight Steps to Creating an Effective Micro-Influencer Campaign
Shannon Kohn, Infinity Marketing

5:00 p.m.
Free Time

Thursday, November 18

8:00 to 9:00 a.m.
Breakfast

9:00 to 10:00 a.m.
General Session
Feeding the Content Beast: Building Snackable Stories for Your Hungry Audience
Dan Farkas, The Ohio State University

10:00 to 10:30 a.m.
Break with Sponsors

10:30 to 11:30 p.m.
Concurrent Sessions

What Keeps Your Community Up at Night? Follow the Data to Find Out
Joshua Lasky, Revmade
How to Make Your Strategic Marketing Partnerships Work for You
Elena Kacan, OrthoCarolina

11:30 to 12:45 p.m.
Lunch and Business Meeting with Legislative Updates

1:00 to 2:00 p.m.
General Session
What is Digital Ethnography, and Why Is It Critical Now More Than Ever?
Dean Browell, Feedback

2:00 to 2:30 p.m.
Break with Sponsors

2:30 to 3:30 p.m.
Concurrent Sessions

Secrets of the Best Intranets
Ben Cash and Lauren Minors, Reason One
Why Analytics Is Your Secret Weapon for Digital Storytelling Strategy
Stephen Fogg, Fogg Media
What Patient-Centered Language Really Means
Ahava Leibtag, Aha Media Group

3:30 to 5:30 p.m.
Free Time

5:30 to 6:30 p.m.
Wallie Awards Cocktail Hour

6:30 p.m.
Wallie Awards Dinner

Friday, November 19

8:30 to 9:30 a.m.
Breakfast

9:00 to 9:45 a.m.
Ignite Sessions

Breathing New Life Into a Floundering HRA
Lark Reynolds, Prisma Health
The Power of a T-shirt
Beth Anne Atkins, Vidant Health Foundation
Content Marketing Strategy Launch, Lessons Learned
Kelly Perritt, Medical University of South Carolina

9:45 to 10:00 a.m.
Break with Sponsors

10:00 to 11:00 a.m.
General Session
Overcoming Digital Exhaustion: Healthcare Marketing That Works
Tanya Abreu

11:00 a.m.
Closing Remarks and Door Prizes