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2021 Annual Conference

Join the Carolinas Healthcare Public Relations and Marketing Society for Back in Session 2021, our in-person conference! Hear from industry-leading keynote speakers and thought leaders in strategy and planning, internal communications, physician relations, and more, and network with your peers during our daily breakout roundtable discussions.

Let’s reconnect for Back in Session 2021!



Nov 17 - 19, 2021

Omni Grove Park Inn, Asheville, NC.

Carolinas Healthcare Public Relations & Marketing Society welcomes our members to Asheville!

For more than 45 years, CHPRMS has offered our members opportunities to sharpen communication skills, discover the latest strategic planning and technology, and network among peer organizations to learn the best marketing and communications practices. We also engage in friendly competition through our Wallie and Golden Tusk awards which recognize and celebrate the best of the best in campaigns and collateral pieces from across our two states.

This year, CHPRMS offers a dynamic in-person conference experience, and we can't wait to see you there! We've gathered industry leaders to cover all of the bases: strategy and planning, internal communications, physician relations, public relations, and creative! Our goal is to provide you with applicable takeaways, new ideas, and meaningful insight that you can directly apply to your role and organization. We invite you to engage with your peers through interactive sessions, discussion, networking opportunities, and a celebration of your award-winning work.

Who Attends This Event?

Attendees include health care strategists working in:

  • Marketing and digital engagement
  • Communications and public relations
  • Foundation
  • Physician relations and business development

Network with your peers representing a broad spectrum of hospitals, health systems (including academic medical centers, rural hospitals, specialty clinics, physician groups, consulting and vendor firms, ambulatory care centers, and other service providers).


The Omni Grove Park Inn, 290 Macon Ave, Asheville, NC 28804

Please be sure to book your hotel room with The Omni Grove Park Inn prior to October 18 to get the CHPRMS group rate. The phone number for the Grove Park Inn is: (828) 252-2711. The group rate for a standard room is $189 per night plus tax.



Wednesday, November 17

8:00 to 9:00 a.m.
Registration (Breakfast on your own)

9:00 to 10:00 a.m.
General Session
How to Be the Queen Bey in a World of Chumbawambas: Finding Your Internal Voice
Diette Casey and Andy Lyons with Roper St. Francis

10:00 to 10:30 a.m.
Break with Sponsors

10:30 to 11:30 a.m.
Concurrent Sessions

  • ROI in Healthcare: Tracking for Lead to Patient to Revenue
    Meghan Foreman Dimas, Infinity Marketing
  • Mapping a Multi-Year Digital Strategy
    Kimberly Gibson, Reason One

11:30 a.m. to 12:30 p.m.
Lunch and Roundtable Discussions

12:45 to 1:45 p.m.
Concurrent Sessions

  • Videos and Podcasting: It’s About Storytelling, Not the Platforms
    Dan Dunlop, Jennings, and Jared Johnson, Shift.Health Content Network
  • Women’s Health Strategic Planning
    Vicki Lucas, Women’s Health Business Consultants

1:45 to 2:15 p.m.
Break with Sponsors

2:15 to 3:15 p.m.
General Session
How Green Was My Delusion: Learning User Experience the Hard Way
Dean Shuster, truematter

2:15 to 4:45 p.m.
Eight Steps to Creating an Effective Micro-Influencer Campaign
Shannon Kohn, Infinity Marketing

5:00 p.m.
Free Time

Thursday, November 18

8:00 to 9:00 a.m.

9:00 to 10:00 a.m.
General Session
Feeding the Content Beast: Building Snackable Stories for Your Hungry Audience
Dan Farkas, The Ohio State University

10:00 to 10:30 a.m.
Break with Sponsors

10:30 to 11:30 p.m.
Concurrent Sessions

  • What Keeps Your Community Up at Night? Follow the Data to Find Out
    Joshua Lasky, Revmade
  • How to Make Your Strategic Marketing Partnerships Work for You
    Elena Kacan, OrthoCarolina

11:30 to 12:45 p.m.
Lunch and Business Meeting with Legislative Updates

1:00 to 2:00 p.m.
General Session
What is Digital Ethnography, and Why Is It Critical Now More Than Ever?
Dean Browell, Feedback

2:00 to 2:30 p.m.
Break with Sponsors

2:30 to 3:30 p.m.
Concurrent Sessions

  • Secrets of the Best Intranets
    Ben Cash and Lauren Minors, Reason One
  • Why Analytics Is Your Secret Weapon for Digital Storytelling Strategy
    Stephen Fogg, Fogg Media
  • What Patient-Centered Language Really Means
    Ahava Leibtag, Aha Media Group

3:30 to 5:30 p.m.
Free Time

5:30 to 6:30 p.m.
Wallie Awards Cocktail Hour

6:30 p.m.
Wallie Awards Dinner

Friday, November 19

8:30 to 9:30 a.m.

9:00 to 9:45 a.m.
Ignite Sessions

  • Breathing New Life Into a Floundering HRA
    Lark Reynolds, Prisma Health
  • The Power of a T-shirt
    Beth Anne Atkins, Vidant Health Foundation
  • Content Marketing Strategy Launch, Lessons Learned
    Kelly Perritt, Medical University of South Carolina

9:45 to 10:00 a.m.
Break with Sponsors

10:00 to 11:00 a.m.
General Session
Overcoming Digital Exhaustion: Healthcare Marketing That Works
Tanya Abreu

11:00 a.m.
Closing Remarks and Door Prizes

Thank You to Our Sponsors!





Wallie Reception & After Party