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2021 – Content Beast

Feeding The Content Beast: Building Better Snackable Stories For Your Hungry Audience

Thurs. 11/18

Dan Farkas, The Ohio State University

Strategic communication is a necessity for any health organization to survive. Feeding the content beast tends to fall on the back burner when a problem (or pandemic) pops up or calendar gets full. It doesn’t have to be this way. Feeding The Content Beast will help attendees create a better recipe and showcase how the ingredients can then be used to help with event creation, media relations, video, podcasts and social media management. This efficiency will also occur in a kitchen where we can measure success instead of eyeballing it.

By the end of the session, attendees will be able to:

  • Understand the COPE model and how it streamlines communication
  • Find ways to create sustainable content in small batches
  • Collaborate with like-minded people to ease the communication workload
  • Develop relationships with journalists and influencers to get your message out to the right people.
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