Feeding The Content Beast: Building Better Snackable Stories For Your Hungry Audience
Dan Farkas, The Ohio State University
Strategic communication is a necessity for any health organization to survive. Feeding the content beast tends to fall on the back burner when a problem (or pandemic) pops up or calendar gets full. It doesn’t have to be this way. Feeding The Content Beast will help attendees create a better recipe and showcase how the ingredients can then be used to help with event creation, media relations, video, podcasts and social media management. This efficiency will also occur in a kitchen where we can measure success instead of eyeballing it.
By the end of the session, attendees will be able to:
- Understand the COPE model and how it streamlines communication
- Find ways to create sustainable content in small batches
- Collaborate with like-minded people to ease the communication workload
- Develop relationships with journalists and influencers to get your message out to the right people.