Overcoming Digital Exhaustion: Healthcare Marketing that Works
Fri. 11/19
Tanya Abreu
In this dynamic session, you will explore the latest research that demonstrates consumers are experiencing digital exhaustion from the constant onslaught of online advertising and social media marketing. Especially in the area of healthcare, consumers of all ages still expect healthcare to be personal and confidential. As healthcare marketing executives, it is also easy to be overwhelmed by the digital marketing revolution and how it can best be used to build brand and increase targeted volumes at our facilities.
