How To Make Your Strategic Marketing Partnerships Work for You
Elena Kacan, OrthoCarolina
How do you make a long-standing partnership work for you when your strategy, budget or bandwidth changes? When OrthoCarolina’s marketing strategy shifted in 2020, they found ways to maintain and evolve compelling partnerships. We all know some partners really crush it while others need a little guidance. How do you bridge that gap and give your partners a chance to shine during times of change?