What is Digital Ethnography, and Why Is It Critical Now More Than Ever?
Dean Browell, Feedback
Surveys and dashboards can tell you that something is happening but only deep listening through digital ethnography can tell you why. Digital ethnography provides a unique view into your market and customers, delivering actionable insights into how consumers make decisions, how they self-segment and where they turn for help. Learn how to use deep listening research to inform strategy, build customer journeys, refine messaging, discover channel opportunities and focus investments. Mini case studies of internal and external audiences in healthcare will be presented.