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2021 – What Patient-Centered Language Really Means

What Patient-Centered Language Really Means

Thurs. 11/18

Ahava Leibtag, Aha Media Group

As healthcare communicators, the patient is at the heart of everything we do. But sometimes, our message to that core audience gets muddled. During this session, you will learn:

  • Why plain language is a key element of talking to patients and why it's not the same as “dumbing down”
  • How choosing certain words can calm and empower potential patients, who are often in a high state of anxiety
  • How to enhance digital communication and engagement with health content that matters
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