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2022 Annual Conference

Join the Carolinas Healthcare Public Relations and Marketing Society for The Resilience Reset, our in-person Annual Conference for 2022 in Charleston, SC, November 30 - December 2.

The last few years have been significantly disruptive to industries – and in many ways, have changed consumer behavior. Change happens quickly in those critical moments, and healthcare has relied on agility and flexibility to stay resilient and grow even stronger. Yet, we don’t know what the future could hold.

What tools and information do healthcare marketers and communicators need to be prepared for what’s ahead? Hear from industry-leading keynote speakers and thought leaders in strategy and planning, internal communications, physician relations, and more about what’s on the horizon – and network with your peers during our daily breakout roundtable discussions.

Let’s reconnect for The Resilience Reset!

Hotel Information:
Francis Marion Hotel
387 King St.
Charleston, SC 29403

To book a room at the group rate of $145, do so before the cutoff date of October, 28th.

You can book online using this link:
Use the code: CHPRMS22

Or call the Francis Marion Hotel at: 843-722-0600 and let them know that you are with CHPRMS and there is a group rate.



8:00 to 9:00 a.m.
Registration & Breakfast - Gold Ballroom

9:00 to 10:00 a.m.
Opening Session
- Gold Ballroom
The Inspiring Innovative Leader – Liz Dean & Anissa Davenport – Possibilities Partners

10:00 to 10:30 a.m.
Break with Sponsors

10:30 to 11:30 a.m.
Concurrent Sessions

  • Content Strategy Breakout Panel Discussion (Poinsette Room) – Radhika Talwani Bombard -UNC Health, Emma Vought - MUSC Health, Meghan Dimas - Infinity Marketing
  • A View from the Future: Hospital Websites and Digital Health Apps in 2030 (Pickney Room) - Dean Schuster – TrueMatter

11:30 a.m. to 12:30 p.m.
Lunch, Roundtable Discussions - Gold Ballroom

12:45 to 1:45 p.m.
Concurrent Sessions

  • Prioritizing Mental Health in the Advertising Industry (Poinsette Room) – Danielle Salley – Chernoff Newman
  • It's Called Employee Engagement… not Employee Marriage (Pickney Room) – Michael Deas- Zeus

1:45 to 2:15 p.m.
Break with Sponsors

2:15 to 3:15 p.m.
General Session
- Gold Ballroom
Disruptor Insights: What do consumers REALLY think about disruptors vs. traditional healthcare? - Laila Waggoner – Core Creative & Dean Browell - Feedback

3:15 to 4:45 p.m.
Workshop - Gold Ballroom
The Creativity Habit: 3 steps to re-igniting your work life – Kati Van Aernum, MUSC Health & Creative Coaching

5:15 - 6:15 p.m.
Wednesday Evening Happy Hour
Wednesday evening, we will have a happy hour in our hospitality suite. Please join us from 5:15 to 6:15 in the Mark Clark Suite on the penthouse floor for a drink and some networking!

Free Time or Dine Arounds – Registration Required


8:00 to 9:00 a.m.
Breakfast - Gold Ballroom

9:00 to 10:00 a.m.
General Session - Gold Ballroom
Podcast Power… How Awesome Audio Can Make All Marketing Better – Dan Farkas - The Ohio State University

10:00 to 10:30 a.m.
Break with Sponsors

10:30 to 11:30 p.m.
Concurrent Sessions

  • Recruitment, Retention and the Language of Love in Healthcare (Poinsette Room) - Dan Dunlop, Principal, Jennings Health
  • Over the Rainbow: Serving the LGBTQ+ Community (Pickney Room) - Allison Eliscue & Rachel Velocci, Stoney Brook Medicine

11:30 to 12:45 p.m.
Lunch and Business Meeting - Gold Ballroom
Government Relations Panel

  • Carl Lindquist – Tidelands Health
  • Caroline Daly – NCHA
  • Krista Hinson - SCHA

1:00 to 2:00 p.m.
General Session - Gold Ballroom
Human-first digital strategy for the new era of healthcare
Ben Cash & Lauren Minors – Reason One

2:00 to 2:30 p.m.
Break with Sponsors

2:30 to 3:30 p.m.
Concurrent Sessions

  • 3 Things Every Health Marketer Needs to Boost their Visibility (Poinsette Room) – Roshanda Pratt- The Rosho Live
  • Producing News FOR the News (Pickney Room) – Andy Lyons & Robert Briggs – Roper St. Francis Healthcare

3:30 to 5:30 p.m.
Free Time

5:30 to 6:30 p.m.
Wallie Awards Cocktail Hour - Colonial Ballroom

6:30 p.m.
Wallie Awards Dinner - Colonial Ballroom


8:30 to 9:30 a.m.
Breakfast - Gold Ballroom

9:00 to 9:45 a.m.
Ignite Sessions - Gold Ballroom

Media Relations Bootcamp - Carleigh Gabryel, UNC Chapel Hill
Social Media & Philanthropy - Beth Anne Atkins, Vidant Health Foundation

9:45 to 10:00 a.m.
Break with Sponsors

10:00 to 11:00 a.m.
General Session
Using Data and Video to Increase Your Patient Base and Amplify your Image
Melissa Harmston – Spectrum Reach

11:00 a.m.
Closing Remarks and Door Prizes

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