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2022 Annual Conference

Join the Carolinas Healthcare Public Relations and Marketing Society for The Resilience Reset, our in-person Annual Conference for 2022 in Charleston, SC, November 30 - December 2.

The last few years have been significantly disruptive to industries – and in many ways, have changed consumer behavior. Change happens quickly in those critical moments, and healthcare has relied on agility and flexibility to stay resilient and grow even stronger. Yet, we don’t know what the future could hold.

What tools and information do healthcare marketers and communicators need to be prepared for what’s ahead? Hear from industry-leading keynote speakers and thought leaders in strategy and planning, internal communications, physician relations, and more about what’s on the horizon – and network with your peers during our daily breakout roundtable discussions.

Let’s reconnect for The Resilience Reset!

Hotel Information:
Francis Marion Hotel
387 King St.
Charleston, SC 29403

To book a room at the group rate of $145, do so before the cutoff date of October, 28th.

You can book online using this link: https://reservations.travelclick.com/76320?groupID=3288481
Use the code: CHPRMS22

Or call the Francis Marion Hotel at: 843-722-0600 and let them know that you are with CHPRMS and there is a group rate.

AGENDA

WEDNESDAY, NOVEMBER 30

8:00 to 9:00 a.m.
Registration & Breakfast

9:00 to 10:00 a.m.
Opening Session
The Inspiring Innovative Leader – Liz Dean & Anissa Davenport – Possibilities Partners

10:00 to 10:30 a.m.
Break with Sponsors

  • Poinsette room
  • Pickney Room
  • Main ballroom Mezzanine level
  • Colonial Ballroom

10:30 to 11:30 a.m.
Concurrent Sessions

  • Prioritizing Mental Health in the Advertising Industry – Danielle Salley – Chernoff Newman
  • It's Called Employee Engagement… not Employee Marriage – Michael Deas- Zeus

11:30 a.m. to 12:30 p.m.
Lunch, Roundtable Discussions

12:45 to 1:45 p.m.
Concurrent Sessions

  • Content Strategy Breakout Panel – (3 people) – Radhika Talwani Bombard -UNC Health, Emma Vought - MUSC Health, Meghan Dimas - Infinity Media
  • A View from the Future: Hospital Websites and Digital Health Apps in 2030 - Dean Schuster – TrueMatter

1:45 to 2:15 p.m.
Break with Sponsors

2:15 to 3:15 p.m.
General Session
Disruptor Insights: What do consumers REALLY think about disruptors vs. traditional healthcare? - Laila Waggoner – Core Creative & Dean Browell - Feedback

3:15 to 4:45 p.m.
Workshop

The Creativity Habit: 3 steps to re-igniting your work life – Kati Van Aernum, MUSC Health & Creative Coaching

5:00 p.m.
Free Time or Dine Arounds – Registration Required

THURSDAY, DECEMBER 1

8:00 to 9:00 a.m.
Breakfast

9:00 to 10:00 a.m.
General Session
Podcast Power… How Awesome Audio Can Make All Marketing Better – Dan Farkas - The Ohio State University

10:00 to 10:30 a.m.
Break with Sponsors

10:30 to 11:30 p.m.
Concurrent Sessions

  • Recruitment, Retention and the Language of Love in Healthcare - Dan Dunlop, Principal, Jennings Health
  • Over the Rainbow: Serving the LGBTQ+ Community – Clinton Weaver

11:30 to 12:45 p.m.
Lunch and Business Meeting

Government Relations Panel

  • Carl Lindquist – Tidelands Health
  • Jill Armbruster – NCHA
  • Krista Hinson - SCHA

1:00 to 2:00 p.m.
General Session
Human-first digital strategy for the new era of healthcare

Ben Cash & Lauren Minors – Reason One

2:00 to 2:30 p.m.
Break with Sponsors

2:30 to 3:30 p.m.
Concurrent Sessions

  • 3 Things Every Health Marketer Needs to Boost their Visibility – Roshanda Pratt- The Rosho Live
  • Producing news FOR the news – Andy Lyons & Robert Briggs – Roper St. Francis Healthcare

3:30 to 5:30 p.m.
Free Time

5:30 to 6:30 p.m.
Wallie Awards Cocktail Hour

6:30 p.m.
Wallie Awards Dinner

FRIDAY, DECEMBER 2

8:30 to 9:30 a.m.
Breakfast

9:00 to 9:45 a.m.
Ignite Sessions

3 Sessions – TBD

9:45 to 10:00 a.m.
Break with Sponsors

10:00 to 11:00 a.m.
General Session
Using Data and Video to Increase Your Patient Base and Amplify your Image

Melissa Harmston – Spectrum Reach

11:00 a.m.
Closing Remarks and Door Prizes