Best of Show
The Palmetto Health Children’s Hospital website took home the coveted 2018 Wallie Awards Best of Show Award.
Statement of Purpose:
The Palmetto Health Children’s Hospital website had fallen behind the times from a technical, content and design perspective. We needed to perform a complete rebuild that implemented a modern responsive design while elevating our programs and specialties. In addition, we needed to highlight our child life experience that helps children and their families cope with health care experiences. Our goal was to increase overall website traffic and strengthen the Children’s Hospital brand.
For the new website, we decided to implement a bold new responsive design with intuitive navigation that addressed the needs of our audiences. We identified our three main audiences as vetting parents, information seekers and donors/supporters. We had to ensure that each of these groups was able to quickly and easily find the information they needed. To accomplish this, we developed patient journeys to learn how users would find information such as phone numbers, directions and campus maps. The project also needed to include the migration to a modern content management system (CMS). We chose Kentico 10 as our new CMS platform.