Eight Steps to Creating an Effective Micro-Influencer Campaign
Shannon Kohn, Infinity Marketing
Though influencer marketing has been proven a viable, measurable way for brands and businesses—including those in the healthcare industry—to efficiently get their message in front of the right audiences, some healthcare marketing professionals may still be hesitant to include the tactic in their own campaigns.
In this session, attendees will gain confidence by learning eight sequential steps to create their own healthcare micro-influencer campaign—from defining project scope to proving campaign success. Emphasis will be placed on industry best practices. Examples and case studies from the speaker’s own professional experience engaging healthcare influencers will be highlighted, as well as key industry trends.