Carolinas Healthcare Public Relations and Marketing Society (CHPRMS) hosts a variety of networking events. From round table discussions to webinars to book club get-togethers to our annual conference, CHPRMS provides great opportunities to reconnect with your peers, learn from each other, and strengthen our networking relationships.
Join us for our new virtual networking series, Coffee & Communications. Our topic for November is: Outsmarting vs Outspending the Competition in 2021.
Last year’s marketing plan was obsolete by March. Next year’s plan will need to be very fluid as the residual impact of COVID-19 remains unknown. How will you strike a balance between driving growth and budget stewardship while planning for 2021? What strategies can be put in place to outsmart vs. outspend your competition? Let’s share ideas that will benefit all of our organizations.
Beyond the Word 'Pivot': How Ortho Carolina changed directions and re-focused to deploy a new marketing strategy
Presented by Blair Primis, Ortho Carolina
Ortho Carolina adjusted from thinking about our strategy as a marketing approach to that of a brand approach.
As a team, we worked to better understand how our patients 'needed' to see us in the future, post-outbreak and post-Covid. We quickly developed, created and launched a new effort with this new approach in mind.
The Path to Healthcare Marketing Nirvana: Achieve Marketing Nirvana with Detailed Understanding of Your Patient Acquisition Performance All the Way from Lead to Patient
Presented by Meghan Foreman Dimas and Ted Rooke, Infinity Marketing
As the landscape continues to change, patients have more options than ever for healthcare. Access has increased through higher levels of competition in care delivery, including the emergence of telehealth. Having an informed marketing strategy to reach new and existing patients at the right time with the right message is more critical than ever. Needs and expectations are evolving rapidly and marketing solutions need to be dynamic in order to move the needle. Now, more than ever, marketing is a business driver, with the focus on driving growth and volume faster than incurring costs enterprise-wide. Data serves as the heartbeat of healthcare marketing efforts, but how do you turn abstract data into an actionable roadmap to success?
In this session, you’ll learn:
• The importance of having an automated enterprise analytics process and systemwide alignment on data
• What metrics to track at every stage along the continuum of care to determine the true value of marketing and the impact of each patient
• How to build a roadmap to success between a lead and downstream activity tied to business goals and trackable marketing objectives
Join us for our new virtual networking series, Coffee & Communications. Our topic for October is Utilizing Influencer Marketing.
We'd love to know what is working for you, especially during this new reality. If you haven't used it, what is holding you back? If you have used it, what hurdles have you had to overcome to get people on board? What are some best practices you would recommend? What is working? What did you try that didn't work? What advice you might give to a marketing team that wants to get started with influencer marketing?
Join us for CHPRMS first ever Book Club event: A Book & A Beverage. For our inaugural event, we'll be discussing Atul Gawande's book, Being Mortal. So bring an adult beverage and your book and let's take advantage of this opportunity to rekindle or start new CHPRMS friendships. Use this link to order a copy of Atul Gawande's Being Mortal: https://amzn.to/31WjsE1
To facilitate the professional development of our members.
To be an organization that is a premier resource of information needed by healthcare marketing and public relations professionals to do their jobs well.
Promote professional development by seeking to equip healthcare public relations and marketing professionals with the skills, knowledge and tools they need to be successful.
Bring together healthcare public relations and marketing professionals for the purpose of networking.
Advocate and recognize professional excellence among our membership.