Carolinas Healthcare Public Relations and Marketing Society (CHPRMS) hosts a variety of networking events. From round table discussions to webinars to book club get-togethers to our annual conference, CHPRMS provides great opportunities to reconnect with your peers, learn from each other, and strengthen our networking relationships.
Please join us for our October 27th Lunch & Learn: Creating an Army of Champions: Recruiting and Empowering Expert Employees to be Your Best Brand Advocates, presented by: Claire Simmons - Director of Clinical Communications, Atrium Health
Follow Atrium Health’s journey to create brand advocates among its employees and expert physicians in this dynamic session. Focusing on social and digital media, attendees will gain valuable guidance on several areas, including: convincing senior leadership that employees’ engagement online is time well-spent, reaching and engaging frontline employees, and empowering employee experts through training and tools.
Please join us for a lively round table discussion to learn more about what hospitals and health systems in the Carolinas are doing to address vaccine policies for their workforce. As healthcare providers await more guidance from the federal government on the process and timeline for vaccinating all employees, we will hear from Tidelands Health and Novant Health on their efforts to mandate the COVID-19 vaccine for all staff. We will have an open discussion about the challenges and opportunities facing healthcare providers and share best practices learned.
Many healthcare organizations are diverting their marketing dollars from "traditional media" to go more digital. Public radio is one that may seem old school, but has produced some great results for several large healthcare organizations. There are innovative ways to approach this traditional opportunity and we look forward to having an open conversation about new ideas and best-practices.
Join us for our June Coffee & Communications: Healthcare Podcasting Best Practices
Roland Wilkerson, Manager of Brand Journalism for Novant Health, will kick off this roundtable discussion on podcasting best-practices. He will share tips and tricks, from Novant Health’s Wally-Award winning podcast series. Our hope for this round table discussion is that other members of our CHPRMS organization will chime in with what they’re doing, or hope to do, in the podcast space.
Join us for our June Lunch & Learn: Launch & Grow Your Podcast
The pandemic has catapulted the popularity of podcasting. So it’s no surprise healthcare professionals are leveraging the medium as an effective marketing and thought leadership tool. Join Heather Hoopes Matthews and Catherine Dingler of NP Strategy as they discuss their past 12 months of video podcasting, including the tactics they deployed to launch and grow the healthcare pod “Taking the Pulse – a Health Care Podcast”.
To facilitate the professional development of our members.
To be an organization that is a premier resource of information needed by healthcare marketing and public relations professionals to do their jobs well.
Promote professional development by seeking to equip healthcare public relations and marketing professionals with the skills, knowledge and tools they need to be successful.
Bring together healthcare public relations and marketing professionals for the purpose of networking.
Advocate and recognize professional excellence among our membership.