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On-Demand January 2021 Lunch & Learn

January 2021 On-Demand Lunch & Learn

Carolinas Healthcare Public Relations and Marketing Society (CHPRMS) hosts a variety of networking events. From round table discussions to Lunch & Learns to our annual conference, CHPRMS provides great opportunities to reconnect with your peers, learn from each other, and strengthen our networking relationships. If you missed the opportunity to attend, we want to make this valuable content available for our members.

Below you'll find a link to download the presentation slide deck, and videos from the presentation.

The Role of Marketers in Addressing Health Disparities and Inequities. 

Presented by Dan Dunlop, Jennings

In America, minority populations disproportionately suffer and die from chronic health conditions (diabetes, hypertension) and illnesses like COVID-19. This is currently the status quo in our nation, although the pandemic has helped to increase awareness of this failing of our health system. What can we do as marketers to help our organizations address health disparities in our communities? How can we help take our organizations beyond simply speaking out against systemic racism? How can we take action and address the social determinants of health in our communities? In this presentation, I will give examples of the steps organizations and marketers are taking to take on these challenges.

Part 1

Part 2

Dan's Bio:

Tireless. Driven. Passionate. Thought Leader. We’ve heard all these descriptions used in reference to Dan. He’s a nationally recognized expert in healthcare marketing, regularly contributing articles to healthcare marketing publications and making keynote speeches and presentations at conferences around the country. And if all that doesn’t keep him busy enough, he’s also a prolific and industry-renowned healthcare marketing blogger and marketing strategist. Dan has also served on the faculty at a number of national and regional healthcare conferences. He is a CHPRMS board member and serves as the board president of the New England Society for Healthcare Communications (NESHCo). Dan is on the judging panel for the National Health Information Awards and the Digital Health Awards. As if that’s not enough, he serves on the editorial board of eHealthcare Strategy & Trends.

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