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2017 Conference Agenda

Thank you for attending our 2017 CHPRMS conference. We hope you enjoyed spending time with old friends and making some new ones. We also hope you enjoyed our great line-up of speakers and found some useful information to take back to your organization.

You will find the sessions listed in order and by day below. We will continue to add presentations as they become available, so check back often. We look forward to seeing you in Charleston for the 2018 conference!

Wed., Nov. 15

The New Career Path of the Health Care Communicator
Jared Johnson
Manager of Marketing Technology & Analytics
Phoenix Children’s Hospital

Anytime. Any Place. Anyone. Are you ready for the next crisis?
Chad Yelton, VP of Marketing & Communications
Cincinnati Zoo

Medical Marketing Secrets to becoming the #1 Choice for Patients
Stephen Fogg, Principal
Fogg Media

Learn the Website Lifecycle Steps to Stay on Pace and Ahead of Competition
Whitney Capraro, Director of User Experience
AVID Design
(View The Website Lifecycle)

Consumer Journey Mapping
Carla Bryant
Corrigan Consulting
(View Consumer Journey Mapping)

Thurs., Nov. 16

Super Communicators:  Harnessing the Power of Grassroots Communication Channels
Karen Vernon, Mission Health

Growing your Internal Communications team from 5 – 400+
Jen Hall, Novant Health

Engaging through an Online Wellness Community
Amy Cain Sousa, Onslow Memorial Hospital

Stroke: Mapping Geographic Personas & Content Consumption - Project by SCHA & SCDHEC
Bobby Rettew, Gray Digital

Marketing is an Investment
Blair Primis, VP Marketing, OrthoCarolina

Neighborhood Partnerships to Improve the Health of Communities
Jennifer Snow, Director of Accountable Communities, Greenville Health System
(View GHS Neighborhood Partnerships)

The Curious Case of the Health Care Consumer 
Ryan Donohue, NRC Health

Using Facebook Live to Connect to Prospective Patients 
Sharon Delaney-McCloud, WalkWest, UNC Rex

How small marketing teams can maximize their digital efforts 
Rachelle Montano, Staywell
(View Montano CHPRMS Nov 2017)

Using a Patient-centered Approach for a System-wide Website Redesign 
Matt Hummel, Red Privet

Fri., Nov. 17

Employee Hub
Sarah Pinnix, Appalachian Regional

Crisis Communication during Hurricane Matthew
Beth Anne Atkins, Vidant Health

New Mover Campaigns
Roper St. Francis

Advocacy Update
Julie Henry, NC Hospital Association
Schipp Ames, SC Hospital Association

Engaging Communities: Strategies from the Inside Out
Timothy Livengood, President
Mental Health America of Eastern North Carolina

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