Service Project Launched
In 2011 the Board of Directors agreed to pursue a pilot service project for the Cherokee Indian population in Western North Carolina. Production began in the late spring of 2012 with the finished campaign unveiled in the late fall. The campaign targeted the need for Cherokee women to have regular mammograms using local Cherokee men to deliver the message. Combining traditional marketing (television commercials) with grass-roots tactics (tent cards and placemats in local restaurants), initial results from the campaign show a 25% increase in screenings compared to previous years.
With great talent comes great responsibility . . . and great opportunity!
To view the project click here.