CHPRMS 52nd Annual Conference: Rise Above

November 19-21, 2025 | Omni Grove Park Inn | Asheville, NC

In a time of mounting uncertainty and ever-evolving demands, healthcare marketers are being asked to lead through complexity, adapt quickly, and deliver more with less — all while staying true to our mission: connecting patients with care that heals, informs, and empowers.

This year’s CHPRMS conference, Rise Above, is a call to action. Inspired by the resilience of Asheville and the Western North Carolina region in the aftermath of Hurricane Helene, we gather to share ideas, renew our purpose, and rise above the storm together. Whether navigating compliance concerns, workforce challenges, crisis response, or the rapid transformation of AI, this year’s speakers — representing leading organizations such as Oschner Health, University of North Carolina at Chapel Hill, Novant Health, Roper St. Francis Healthcare, Advocate Health, Intermountain Health, and Mission Health — will offer the tools, strategies, and inspiration needed to move forward with clarity and confidence.

Highlights from this year’s agenda include:
 • Data Privacy Without the Panic:
A deep dive into HIPAA-compliant marketing strategies and tools that keep your brand safe in an era of increasing scrutiny — led by legal and digital experts working at the front lines of privacy compliance.
 • Beyond Burnout:
Sessions focused on internal communications and workforce engagement, helping you build stronger connections with your clinical teams and reenergize your employer brand, even amid staffing shortages.
 • Smarter Storytelling in a Distrustful World:
Learn how to build trust and transparency through human-centered storytelling, social strategy, and culturally competent messaging that resonates with today’s skeptical consumers.
 • Landing National Media Hits:
Uncover how patient-centered storytelling can drive national media attention and elevate your brand — featuring insights from teams that have successfully taken their stories to the national stage.
• From Silos to Strategy:
Discover how leading organizations are aligning Marketing, HR, and Culture initiatives to drive systemwide impact — including real-world case studies on collaborative campaigns that break down silos and amplify results.
 • AI with Integrity:
Explore how AI is reshaping everything from content creation to patient engagement — and hear how healthcare systems are implementing AI responsibly while protecting brand voice and trust.
 • Patient Experience as a Marketing Superpower:
Sessions designed to help you map, measure, and market the patient journey across digital and physical touchpoints, with practical tips for turning satisfaction into strategy.
 • Marketing Metrics that Matter:
Get clear on what to track, how to measure it, and how to communicate marketing ROI across departments and leadership — with strategies for proving value in an era of shrinking budgets and growing expectations.
 • Crisis Response and Community Resilience:
Learn how healthcare organizations effectively respond to crises and build long-term community trust — including lessons from Mission Health’s leadership during Hurricane Helene.

Beyond sessions, enjoy plenty of networking—from casual mixers to structured events—to build meaningful connections. Don’t miss the semi-formal Wallie and Golden Tusk Awards Dinner, celebrating the winners of the Southeast’s most prestigious healthcare marketing awards.

Whether you’re a seasoned leader or a rising healthcare marketing professional, CHPRMS 2025 will equip you with the insight and support to rise above today’s challenges—and help your organization do the same. Ready to rise above? Register now to secure your spot at the Southeast’s premier healthcare marketing event.

Ready to rise above? Click the button below to register today and secure your spot at the premier healthcare marketing and communications event in the Southeast.

Don't miss out on our special group rate of $279 per night (plus a $30 daily resort fee, applicable taxes, and parking fees).—book your hotel by October 16 to secure your room. More Hotel Information is listed below.

Conference Pricing - Early Bird Deadline Ends Sept. 5th!

  • Early Bird Member & Wallie Dinner: $600

  • Early Bird Non-Member & Wallie Dinner: $700

  • Regular Member Registration & Wallie Dinner: $650

  • Regular Non-Member Registration & Wallie Dinner: $750

  • Wallie Awards Dinner Only: $175

Become a Sponsor

Sponsorship packages are still available, click here to learn more about these exciting opportunities to support CHPRMS and engage your business with this key audience.

Hotel Information

The 2025 CHPRMS Annual Conference will be held at the historic Omni Grove Park Inn in Asheville, North Carolina. A special group rate of $279 per night (plus a $30 daily resort fee, applicable taxes, and parking fees) is available for conference attendees.

To receive the discounted group rate, reservations must be made by Thursday, October 16, 2025. After this date—or once the room block is full—reservations will be subject to availability and prevailing rates.

To reserve your room:

  • Call the Omni Central Reservations Office at 800-438-5800 and reference the event name: CHPRMS Fall Conference 2025.

  • Or use this online booking link to reserve your room directly.

Important hotel policies:

  • Reservation cut-off date: Thursday, October 16, 2025. Rooms booked after this date may not be eligible for the group rate.

  • A one-night deposit is required at the time of booking to confirm your reservation.

  • Cancellations must be made at least 7 days prior to arrival to receive a refund of your deposit.

  • An early departure fee equivalent to one night’s room and tax applies for guests who check out before their confirmed departure date.

  • A limited number of accessible and pet-friendly rooms are available; please request these accommodations early. A $250 pet fee applies.

  • The $30 daily resort fee includes: in-room high-speed internet access, toll-free and local calls, in-room coffee and tea, access to the Sports Complex, a self-guided history tour of the Inn, and on-property shuttle service.

Conference Agenda (Coming Soon!)

CHPRMS is thrilled to introduce our new conference app, sponsored by HCA Healthcare! Elevate your conference experience with this user-friendly tool. Download the app to:

  • Access the full schedule at your fingertips

  • Connect and network with fellow attendees

  • Stay updated on all exciting activities and events

  • Receive real-time notifications and announcements

Don't miss out on maximizing your conference journey. Download the CHPRMS app today!