Call for Speakers

The Call for Speakers for CHPRMS 51st Annual Conference, November 20-22, 2024 in Charleston, SC

INNOVATIVE AND ENGAGING SPEAKERS WANTED ON CURRENT MARKETING AND COMMUNICATIONS TOPICS 

SHARE YOUR EXPERTISE

CHPRMS is seeking innovative and thought-provoking speakers for our in-person conference, November 20-22, 2024 in Charleston, South Carolina! 

This year, we are recognizing the rough waters we’ve all been in over the past few years, and charting our course to navigate the future. 

Please consider session topics in the following areas:

Marketing and Digital Engagement

  • Paid and Unpaid Media:

    • SEO/SEM

    • Social Media: TikTok, Facebook, Instagram, LinkedIn, and other influencer platforms

    • Privacy, HIPAA, data compliance

  • MarTech

  • CRM, Automation, AI, or other key platforms

  • Digital Transformation / Digital Sophistication

  • Content Strategy (websites, patient portals, apps, media)

  • Budgeting, ROI, key metrics, dashboards

  • Data analytics (data storytelling, reporting to C Suite, and justifying campaigns)

  • Physician/practice marketing

  • Population health strategies (behavioral marketing, diversity/equity/inclusion)

  • Consumerism (retail strategies, human-centered design, customer engagement, understanding the patient/customer journey)

  • Service line marketing

  • Market research

  • Brand and reputation strategies

  • Getting a seat at the table and getting leadership support for new ideas

  • Change management

  • Marketing workforce - new roles, team structure, turnover, managing remote teams, outsourcing

Creative

  • Brand storytelling

  • Creative storytelling

  • Brand building

  • Content creation

  • Repurposing your existing content

  • Graphic design and visual trends

  • Podcasting

  • Content creation and how it varies on each social media platform

  • Creating content for multiple channels (social, traditional, etc)

  • Combating creative burnout

  • The creative process

  • Creative workshop

  • Technical workshop

  • Agency processes for in-house teams

Communications and Public Relations

  • Crisis/disaster communications

  • Internal communications, employee engagement & burnout strategies

  • Physician retention and recruitment

  • Communications strategies for: Diversity, Equity and Inclusion, population health, community partnerships

  • Media relations

  • Reputation management and building trust

  • Political challenges - public reporting of price transparency, quality and patient satisfaction metrics

  • Storytelling

  • Fundraising

  • Culture building

  • Broadcasting (podcasts, FB Live, newsrooms, newsletters)

  • Influencer marketing

We are looking for presentations that are relevant to marketers at all experience levels and stages of their careers. Presentations by provider organizations (hospitals, health systems, physician practices, etc.) will be prioritized. If you can offer expertise in these areas, we want you to submit an application to be part of our speaker lineup for our 2024 annual conference.

The deadline to submit your speaker proposal for the 2024 conference is April 30, 2024.

We look forward to your participation!

Please use the SUBMIT YOUR PROPOSAL button.

Be prepared to provide the following information:

  • Contact information

  • Target audience skill/career level

  • Session type

  • Proposed Session Title

  • Please provide a brief description of the proposed session along with three key learning objectives.

  • Please provide a brief professional bio.

  • Two professional references

  • Please provide a link to your LinkedIn profile and website