Past Event Recordings
April Coffee & Communications:
How to Build Your Social Media Guide
Join members of the award-winning communications team from MUSC Health as they chat about how to build a cutting-edge social media guide to meet your strategic brand and marketing goals. The team will chat about their efforts to consolidate their various brands and accounts, how to create a realistic plan and implementation timeline, how to collaborate effectively with your team on social media strategy, and their latest efforts to strengthen their main channels.
June Coffee & Communications:
A Little R&R:
Recruitment and Retention
Hiring in healthcare has never been more challenging. The pandemic may be over, but its effect on the industry is here to stay. The Bureau of Labor Statistics estimates that 500,000 nurses left the workforce in 2022, bringing the overall shortage to 1.1 million. And first-year turnover, particularly among RNs, is a well-documented challenge. Engage with a panel of speakers from MUSC Health, Roper St. Francis Healthcare, and UNC Health on their latest efforts to reverse these troubling trends by crafting campaigns to bolster recruitment and retention. Learn about what’s working for their ongoing projects, and how you can apply these methods to your own organization.
March 2023 Coffee and Communications: Producing News for the News
Join us on March 17th for a virtual roundtable discussion as we share some tips and strategies on how to boost your earned media presence.
What if you could advance your brand by having more control over how local news covers your organization? You can. Newsrooms are shrinking, but their hunger for legitimate, timely health news remains strong. Robert Briggs and Andy Lyons of Roper St. Francis Healthcare will show you how to shoot short video clips of your healthcare professionals for TV news stations to broadcast. The former journalists will provide step-by-step instructions from identifying the news of the day to creating easy-to-download news packages. Why would your local TV news stations use your content for free? Because it’s exactly what they need, and they don’t have time or people to do it themselves.
November 2022 Coffee and Communications: Secrets to Effective Crisis Communications
Join us on November 11th for a virtual roundtable discussion as we share some tips and best practices to ensure your team is prepared, no matter the situation.
Crisis communication is inevitable in healthcare, whether it’s a pandemic, hurricane, mass casualty incident, or even misinformation. Join us for a roundtable discussion as we share some tips and best practices to ensure your team is prepared, no matter the situation. We’ll outline some toolkit items you may need in an emergency and discuss the hard lessons we’ve learned. Melinda Daffin, Director of Digital Content for Ochsner Health System, will kick off our discussion.
May Lunch and Learn: Wallie Award Submission Success
We all do great work, but the quality of a project alone doesn’t mean it will always be a winner or a finalist for an award. From how to write a nomination that can win over the judges to thinking about category fits and supporting materials, members of the South Carolina Hospital Association’s communications team (winners of the 2022 Best of Show Golden Tusk) will walk you through how they’ve found success in the nominating process.