Job Bank
As a member of CHPRMS, you have access to health care organizations across North Carolina and South Carolina. If you're looking for a new opportunity, this is a good place to start. If your organization is hiring, let us know. There's no better place to look for high-quality candidates than within our membership.
Integrated Marketing Communications Mgr,, Corporate, FT, Day
Prisma Health, Greenville, SC
Job Description
Responsible for the creation and implementation of integrated marketing communications plans, strategies, tactics, timelines and budgets to support the organizational goals, business objectives and priorities of a clinical operational area within Prisma Health across all audiences. Acts as a key consultant and advisor to assigned business and clinical leaders on marketing and communications best practices, employee engagement strategies, consumer awareness, physician referral marketing, sponsorships, and digital and social media. With excellent facilitative leadership and project management skills, the position regularly monitors integrated marketing communication plans and tactics to ensure maximum effectiveness.
Essential Functions
All team members are expected to be knowledgeable and compliant with Prisma Health's purpose: Inspire health. Serve with compassion. Be the difference.
Translates service line business opportunities and corresponding market research and analytics into marketing and communications strategies, campaigns, and tactics to support the assigned clinical areas.
Acts as project manager for creation of promotional materials and campaigns to support tactical implementation of marketing communications strategies.
Works collaboratively with all areas within marketing and communications (media relations, organizational communications, analytics, digital, social, etc.) to maximize the effectiveness of tactical projects.
Acts as the primary marketing and communications consultant for assigned clinical areas to assess and respond to their marketing and communications needs.
Works to identify emerging opportunities or changes that could influence marketing plans or communications to patients, clinicians, or staff. Attends in-person service area or entity meetings - serve as liaison and connector for the marketing team.
Develops key messages, differentiators and value propositions related to various components of the plan.
Drafts communications, including copy for marketing collateral.
Works with analytics and campaign team to closely track plan results and regularly report them back to business and clinical leaders.
Performs other duties as assigned.
Enterprise Marketing and Communications Technology Manager
MUSC, Charleston, SC
Job Description
We are seeking a technically skilled and strategically minded manager to lead the development, integration, and optimization of our marketing technology stack. This role will be instrumental in enabling modern, data-driven marketing communications across health care and university initiatives by aligning tools, platforms, and processes to support campaign execution, personalization, and performance measurement. A key focus of this role will be managing relationships with external vendors and technology partners to ensure seamless execution and alignment with organizational goals.
Key Responsibilities
Design a roadmap and implement a phased approach to achieve a scalable MarTech stack that supports multi-channel personalized marketing, CRM integration, and analytics.
Evaluate, onboard, and manage marketing platforms including automation tools, customer data platforms (CDPs), content management systems (CMS), and analytics solutions.
Create a roadmap to evolve OCM’s leverage of AI technologies that help deliver higher ROI campaigns and drive internal efficiency while reducing operational costs.
Serve as the liaison for external vendors and technology partners, ensuring deliverables, timelines, and integrations meet strategic and operational needs.
Collaborate with IT, data teams, and external agencies to ensure seamless integration and data flow across systems.
Partner with marketing strategists and external agencies to enable campaign execution and ensure technology supports performance tracking and iterative learning.
Develop documentation, training, and governance models to ensure consistent and compliant use of marketing technologies.
Monitor platform performance, troubleshoot issues, and recommend enhancements to improve efficiency and ROI.
Stay current with MarTech trends and innovations, identifying opportunities to enhance personalization, automation, and audience targeting.
Provide marketing subject matter expertise and requirements longer term as the enterprise determines its CRM strategy.