2024 Best of Show Award Winner

• “Cancer Care New Patient Guide” by UNC Health

2024 Wallie Award Winners

Television Advertising - Single

• Hospital or Health System: “North Carolina Surgical Hospital - Coming Soon” by UNC Health

• Non-Hospital and Nonprofit Organizations: “Give Your Passion a Purpose” by Lower Cape Fear LifeCare

Television Advertising Campaign

• Hospital or Health System: “We Show Up” by HCA Healthcare South Atlantic Division

• Non-Hospital and Nonprofit Organizations: “Soccer Mom + Biker” by OrthoCarolina

Print Advertising - Single

• Hospital or Health System: “CEENTA Top Doctors - Charlotte Magazine Advertisement” by Charlotte Eye Ear Nose & Throat Associates, P.A.

Print Advertising - Campaign

• Hospital or Health System: “Rapid Access - Oncology” by UNC Health

• Non-Hospital and Nonprofit Organizations: “FirstHealth Patient Experience Print Ad: Past, Present, Future” by FirstHealth of the Carolinas

Outdoor

• Hospital or Health System: “Optical Billboard” by Graystone Eye

Online Advertising

• Hospital or Health System: “Choosing the Right Care Campaign” by ECU Health

Annual Report

• Hospital or Health System: “Annual Report” by Lexington Medical Center

• Non-Hospital and Nonprofit Organizations: “Four Seasons Foundation Community Benefit Report” by Four Seasons, The Care You Trust

• Non-Hospital and Nonprofit Organizations: “Annual Report” by Providence Anesthesiology Associates

Traditional Publications

• Hospital or Health System: “Cancer Care New Patient Guide” by UNC Health

• Non-Hospital and Nonprofit Organizations: “Community Impact Report” by Ancora Compassionate Care

Poster

• Hospital or Health System: “Team Member Entrances Project” by ECU Health

• Non-Hospital and Nonprofit Organizations: “My Mommy Works Here” by South Carolina Hospital Association

Special Event Material

• Hospital or Health System: “Tunnel to Towers Shirt” by Lexington Medical Center

• Non-Hospital and Nonprofit Organizations: “Last Chance for White Pants Gala Invitation 2024” by Lower Cape Fear LifeCare

Direct Mail

• Hospital or Health System: “New Hanover Health Advantage Special Enrollment Period Campaign” by Novant Health

• Non-Hospital and Nonprofit Organizations: “Quality. Compassion. Support. Mailer” by AMOREM

Logo

• Hospital or Health System: “Kids Classic” by AnMed

• Non-Hospital and Nonprofit Organizations: “Ancora Compassionate Care” by Ancora Compassionate Care

Photography

• Hospital or Health System: “Pet Therapy Cards” by Lexington Medical Center

• Non-Hospital and Nonprofit Organizations: “Fitness Centers Photography” by FirstHealth of the Carolinas

Graphics/Illustration

• Hospital or Health System: “GEM Wraps” by Lexington Medical Center

• Non-Hospital and Nonprofit Organizations: “OUC Stick Figure Vinyl” by OrthoCarolina

Writing Project

• Hospital or Health System: “Blog Post” by AnMed

• Non-Hospital and Nonprofit Organizations: “Peggy’s Oatmeal Crisps” by Lower Cape Fear LifeCare

Research

• Hospital or Health System: “Ixcela Gut Health Partnership” by Roper St. Francis Healthcare

• Non-Hospital and Nonprofit Organizations: “WHY – A Research-Based Branding Best Practice” by South Carolina Hospital Association

Web Design

• Hospital or Health System: “McDaniels Golf Classic & Gala Website” by Lexington Medical Center

• Non-Hospital and Nonprofit Organizations: “OrthoCarolina x OCRI Research Page: Orthopedic Research Leads Community, Education & Innovation Initiatives” by OrthoCarolina

Blog/Vlog

• Hospital or Health System: “LexWell and eNewsletter” by Lexington Medical Center

• Non-Hospital and Nonprofit Organizations: “Empowering Recovery: OrthoCarolina’s Multidisciplinary Approach to Brachial Plexus Injuries, Limb Paralysis and Congenital Hand Differences” by OrthoCarolina

Podcast

• Non-Hospital and Nonprofit Organizations: “Service Podcast” by AMOREM

Video: Single - Patient

• Hospital or Health System: “Miranda’s Story: Illustrating UNC Health’s Values” by UNC Health

• Non-Hospital and Nonprofit Organizations: “Hospice Helps Patient Do The “Write” Thing - June Podcast” by Ancora Compassionate Care

Video: Single - Physician

• Hospital or Health System: “OrthoCarolina Congenital Hand Clinic Video” by OrthoCarolina

Video: Single - Other

• Hospital or Health System: “Chaplain” by Lexington Medical Center

• Non-Hospital and Nonprofit Organizations: “Zero Harm: The Nil and Nada Origin Story” by South Carolina Hospital Association

Video: Short-format Series

• Hospital or Health System: “We’re Cute Kids. Of Course Our Instagram Reels Went Viral.” by UNC Health

• Non-Hospital and Nonprofit Organizations: “Tryon Medical Partners ”Ask Me Anything” Video Series with Dr. Alyse Kelly-Jones” by Kelso Communications

2024 Golden Tusk Winners

Recruitment/Retention/Referral

• Hospital or Health System: “Rural Residency Family Medicine Campaign” by ECU Health

• Hospital or Health System: “Nursing Signing Bonus Campaign” by Novant Health

Special Event

• Hospital or Health System: “North Carolina Surgical Hospital” by UNC Health

• Hospital or Health System: “Surgical Pavilion Renovation & Expansion - Wallbreaking for Construction Kick-off” by Beaufort Memorial Hospital

• Non-Hospital and Nonprofit Organizations: “Tryon Women's Center: Menopause & Misinformation: Gynecologists Strike Back” by Kelso Communications

Foundation/Fundraising

• Hospital or Health System: “United Way” by Lexington Medical Center

Public Relations

• Hospital or Health System: “Doula Month” by Lexington Medical Center

• Non-Hospital and Nonprofit Organizations: “Addressing the Rising Tide of Workplace Violence” by South Carolina Hospital Association

Internal Relations, Employee Recognition and Employee Engagement

• Hospital or Health System: “MyLexie” by Lexington Medical Center

• Hospital or Health System: “How Wilmington Health’s High Five Awards Elevated Employee Engagement by 30%” by Wilmington Health

• Non-Hospital and Nonprofit Organizations: “HHA - LESTER Campaign” by Proclaim/CAP3

Community Outreach

• Hospital or Health System: “Splash into Safety Pediatric Preventive Drowning Program” by Summerville Medical Center

Marketing on a Shoestring Budget

• Hospital or Health System: “Novant Health Kernersville Medical Center Maternity Grand Opening” by Novant Health

Online/Social Media Campaign

• Hospital or Health System: “Revamping UNC Children’s Social Media Channels” by UNC Health

• Non-Hospital and Nonprofit Organizations: “What Matters Most” by Four Seasons, The Care You Trust

Image/Brand Marketing Campaign

• Hospital or Health System: “Patient Testimonials” by Novant Health

• Non-Hospital and Nonprofit Organizations: “Still Right at Home Campaign” by AMOREM

Service Line Marketing Campaign

• Hospital or Health System: “Orthopedics and Sports Medicine Ortho Joint Campaign” by Novant Health

• Non-Hospital and Nonprofit Organizations: “Monarch: Crisis Support for Robeson County’s Most Vulnerable” by Kelso Communications

Health & Wellness Promotion Campaign

• Hospital or Health System: “Breast Health Campaign: Reimagining Care, Igniting Hope” by Novant Health

• Hospital or Health System: “Breast Cancer Awareness” by Hampton Regional Medical Center

• Non-Hospital and Nonprofit Organizations: “Branding and Launching WHY Initiative” by South Carolina Hospital Association

Diversity, Equity and Inclusion Campaigns

• Hospital or Health System: “Roper St. Francis Healthcare Celebrates Black History Month” by Roper St. Francis Healthcare