CHPRMS Kicks off 2024 with Four New Additions to an Energetic Board

The Carolinas Healthcare Public Relations and Marketing Society (CHPRMS) is jumping into 2024 with a dedicated team of marcom professionals invested in nurturing, educating, and providing peer advice to healthcare marketing professionals in the Carolinas. For more than 50 years CHPRMS has provided educational resources and networking opportunities that help to improve the careers of its members. Joining the Board of Directors for 2024: Stacy Compty with IQVIA, Meghan Foreman Dimas with Infinity Marketing, Adam Landau with HCA Healthcare, and Derek Medlin with FirstHealth of the Carolinas. A full list of the 2024 Board of Directors is available here.

Stacy Compty has spent 15 years of her career in healthcare marketing space with a specific focus on patient acquisition, patient retention and provider relations. She is an impassioned health care data storyteller that strives to make data and insights actionable for hospitals and health systems to ensure their success. Stacy currently works at IQVIA, leading up their Customer Success Team in their health system digital enablement vertical.

Meghan Foreman Dimas is the Director of Analytics & Insights at Infinity Marketing in Greenville, SC. In her role, she leads the development of the overarching data strategy, measurement framework creation, and insight generation to produce key results for clients. She has 15 years of experience in marketing, strategy, analytics, and business intelligence across health care, higher education, financial, and other industries. She is a graduate of Ohio University with a bachelor’s degree in strategic communication, and holds many certifications, including a healthcare digital marketing strategy credential from the Society for Health Care Strategy & Market Development (SHSMD).

Adam Landau is the VP of Marketing & Corporate Affairs for HCA Healthcare’s South Atlantic Division, which includes 12 hospitals and more than 200 sites of care across South Carolina, Georgia and Northeast Florida. 
Previously, he was the Division's Associate Vice President of Content and Creative Services, the Marketing Director at Doctors Hospital in Augusta, GA, and Public Relations Manager at HCA Florida Memorial Hospital in Jacksonville, Fl. 
Before moving to marketing, Adam spent 14 years as an anchor/reporter at television stations in Florida, Minnesota and Indiana. 
He earned a bachelor's degree in Broadcast Journalism from Syracuse University and a master’s of Business Administration degree from Northeastern University.

Derek Medlin serves at Content Marketing Manager for FirstHealth of the Carolinas, a health system based in Pinehurst, North Carolina. FirstHealth operates four hospitals and serves patients across the Sandhills and offers primary and urgent care along with many medical sub-specialties, including heart and oncology services. Before entering the healthcare world ahead of the pandemic, Derek spent seven years working on the digital teams for Capitol Broadcasting Company in Raleigh, N.C. Derek earned his bachelor's degree in history from North Carolina State University. 

The CHPRMS Board of Directors works all year to provide virtual opportunities for education and networking, an annual awards program to celebrate the exemplary work produced by our members, and an annual in-person conference. Kelly Perritt, Immediate Past President for CHPRMS and Sr. Executive Director of Marketing at the Medical University of South Carolina shared, “If you have the opportunity to work on the CHPRMS Board, do it. I have learned so much from this group, learned about being a part of a team, learned about the inner workings of putting on a conference, and really it has pushed me to be better. Pushed me to speak in front of people, and I always think you learn from those experiences that challenge yourself.” Justin Gomez, In-Coming President for CHPRMS and Director of Service Line Marketing for Atrium Health Wake Forest Baptist commented at our 2023 Annual Conference, “You can tell that our board members are passionate about the CHPRMS organization and really want it to succeed. I think that’s vital in the development and sustainability of any non-profit.”

Amy Laukka, a volunteer on the CHPRMS Communications Committee and Manager of Content and Patient Communications at UNC Health commented, “If anyone’s on the fence about CHPRMS, it’s a wonderful opportunity just to learn what’s going on in the industry, hear from other people that are facing similar challenges as you, hear what’s up and coming in the industry – overall, it’s a really great chance to gain insight that you can take back to your job and start implementing immediately.”

CHPRMS will begin virtual events in February of 2024 and hold its 51st Annual Conference November 20 – 22 at the Francis Marion Hotel in Charleston, SC.  

Carolinas Healthcare Public Relations and Marketing Society (CHPRMS)

Since our founding in 1973, CHPRMS has become one of the largest affiliated societies in the country. For 50 years, CHPRMS has offered our members opportunities to sharpen communication skills, discover the latest in strategic planning and technology, and network among peer organizations to learn best practices. CHPRMS members throughout the Carolinas support a variety of organizations – from academic medical centers to independent physician practices.